Case Study: Boosting Conversions with Google Ads Performance Max Campaign and Sales Tracking
Google Ads Performance Max campaign, combined with enhanced sales tracking, boosted ecommerce conversions by 251%, as showcased in this case study. Introduction We partnered with an ecommerce company with over 7 years of experience in the market, Arta Tradiției. They specialize in selling personalized gifts and decorations for important life events such as weddings, christenings, birthdays, […]
Step-by-Step Guide to Google Analytics 4 Ecommerce Tracking
Ecommerce tracking guide that will walk you through the step-by-step setup for Google Analytics 4 (GA4) using Google Tag Manager (GTM). Introduction This ecommerce tracking setup is crucial for online store owners to analyze sales, configure conversions, and boost the success of Google Ads campaigns. Although we will focus on WordPress sites with WooCommerce integration, […]