META Webinar Takeaways: Building Connected Brands

Building Connected Brands Meta Webinar

On May 16th, took place the Building Connected Brands, a Meta webinar. The latest data shows that social media now tops global advertising spend in 2024, prompting a focus on brand building in this environment. Analysis highlights TV’s high contribution but lower cost-effectiveness compared to platforms like Meta and YouTube. Moreover, optimizing the channel mix could […]

META Marketing Summit 2024 Takeaways

meta marketing summit 2024

On April 24th, took place the Meta Marketing Summit 2024. Meta promised to delve into cutting-edge strategies, insights, and best practices designed to empower businesses in the era of automation. With a panel formed by Meta employees, AI professionals, agency representatives, and marketing directors, the event highlighted the importance of artificial intelligence in marketing, the […]