Case Study: Boosting Conversions with Google Ads Performance Max Campaign and Sales Tracking
Google Ads Performance Max campaign, combined with enhanced sales tracking, boosted ecommerce conversions by 251%, as showcased in this case study. Introduction We partnered with an ecommerce company with over 7 years of experience in the market, Arta Tradiției. They specialize in selling personalized gifts and decorations for important life events such as weddings, christenings, birthdays, […]
Google Updates from Google Marketing Live 2024
Google updates from Google Marketing Live 2024. Discover key AI-driven updates, new ad formats, and platform enhancements, revolutionizing digital marketing strategies. Introduction On May 21st, Google Marketing Live 2024 happened. In this article, you will find the Google updates from each session of the event. The marketing landscape has changed significantly since Google’s first Marketing […]
Mastering Consent Mode v2 with Google Tag Manager & CookieYes
Learn how to implement Consent Mode v2 with CookieYes and Google Tag Manager for privacy compliance and accurate data tracking. Introduction In today’s privacy-conscious world, obtaining user consent for cookie collection is essential. This article delves into Consent Mode v2, a framework that enables website owners to effectively manage user cookie consent using Google Tag […]