META Marketing Summit 2025 Takeaways
Meta Marketing Summit 2025 offered insights into the future of AI-driven marketing, automation, creator-driven strategies, and measurement. Introduction On February 12th, the Meta Marketing Summit 2025 took place. Here are the most important takeaways from each session, helping marketers stay ahead in 2025. The Future of Marketing in the Age of AI Speakers: Derya Matras […]
Case Study: Boosting Conversions with Google Ads Performance Max Campaign and Sales Tracking
Google Ads Performance Max campaign, combined with enhanced sales tracking, boosted ecommerce conversions by 251%, as showcased in this case study. Introduction We partnered with an ecommerce company with over 7 years of experience in the market, Arta Tradiției. They specialize in selling personalized gifts and decorations for important life events such as weddings, christenings, birthdays, […]
Step-by-Step Guide to Google Analytics 4 Ecommerce Tracking
Ecommerce tracking guide that will walk you through the step-by-step setup for Google Analytics 4 (GA4) using Google Tag Manager (GTM). Introduction This ecommerce tracking setup is crucial for online store owners to analyze sales, configure conversions, and boost the success of Google Ads campaigns. Although we will focus on WordPress sites with WooCommerce integration, […]
Google Updates from Google Marketing Live 2024
Google updates from Google Marketing Live 2024. Discover key AI-driven updates, new ad formats, and platform enhancements, revolutionizing digital marketing strategies. Introduction On May 21st, Google Marketing Live 2024 happened. In this article, you will find the Google updates from each session of the event. The marketing landscape has changed significantly since Google’s first Marketing […]
LinkedIn Ads Best Practices and Stats: Is it worth it?
Discover LinkedIn Ads best practices, targeting techniques, and ROI insights to determine if they’re worth your investment. Introduction Is LinkedIn Ads the right move for your business? With over 700 million professionals, LinkedIn offers a vast opportunity for businesses to recruit top talent and showcase their offerings. But is it worth the investment? Let’s explore […]
The Ultimate Guide for TikTok Content Ideas
Discover essential TikTok content ideas, creative strategies, and optimization tools to boost engagement and maximize campaign success. Introduction Whether you’re new to TikTok or looking to refine your approach, these insights will help you navigate the platform’s dynamic landscape and work on TikTok content ideas. There are three stages of creating impactful TikTok content ideas: […]
META Marketing Summit 2024 Takeaways
Explore key takeaways from the Meta Marketing Summit 2024 for cutting-edge insights into digital marketing trends and strategies. Introduction On April 24th, the Meta Marketing Summit 2024 took place. With a panel formed by Meta employees, AI professionals, agency representatives, and marketing directors, the event highlighted the importance of artificial intelligence in marketing, its automation benefits, […]
Mastering Consent Mode v2 with Google Tag Manager & CookieYes
Learn how to implement Consent Mode v2 with CookieYes and Google Tag Manager for privacy compliance and accurate data tracking. Introduction In today’s privacy-conscious world, obtaining user consent for cookie collection is essential. This article delves into Consent Mode v2, a framework that enables website owners to effectively manage user cookie consent using Google Tag […]
LinkedIn Ads Targeting Simplified: Understanding Super Titles
Learn how to navigate LinkedIn Ads targeting challenges, especially Super Titles, to optimize your campaigns and reach your audience. Introduction LinkedIn Ads targeting might seem pretty straightforward. But, if you attempted to create a campaign on LinkedIn Ads and could not access all the Job Titles typically found on user profiles, this article is for […]